The 37th season has started last October 2, 2011, marking a new era as the league gets its new coverage partner, AKTV on IBC.
There are also a batch of new rookies contributing for the Philippine Cup, with most of the Smart-Gilas Pilipinas players joining the PBA after giving the country the highest finish ever by a Philippine team in FIBA Asia Championships since 1987 with a semi-finals appearance.
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